Your red
is waiting.
Pick your skin tone, try a real shade from India’s favourite brands, then find the same colour for less.
Shade preview on your skin tone. Colours are reference estimates.
Tell us the occasion.
Shades are ranked on how they sit against your skin, not just their colour: contrast with your skin tone, how much colour the occasion calls for, whether the undertone agrees with yours, and what you want to spend.
Your skin tone
Your undertone
The occasion
Your budget
Say it your way.
Misspell it, shorten it, say it in Hindi or put a budget on it. “Lakme”, “swiss beuty”, “mehroon”, “gulabi under 500” and “Red Bombshell dupe” all find the right shades.
Every mood has a shade.
Sorted by what the colour actually is: its lightness, saturation and hue. Tap a family to try every shade in it.
Love it? Find its twin.
We compare shades the way your eye does, using the colour science standard for perceived difference. Tap either swatch to try it on.
Two brands, two very different prices, almost the same colour on your lips. That is the whole idea.
Less guessing. More that’s the one.
Matched by colour science
Every shade is placed in CIELAB colour space and compared with CIEDE2000, the international standard for how different two colours look to the human eye.
Built for Indian skin
Six skin tones from fair to deep, with warm, cool and neutral undertones, so a recommendation accounts for the face it will be worn on.
Built for Indian budgets
Every shade carries its official MRP. Search by budget, and every shade shows its closest twins, so the colour you want often costs far less than you expect.
Brand, range, shade name and MRP come from each brand’s official website or, for premium brands, from Sephora India. Shade colours are measured from those official product images and swatches, so treat them as a close guide: screens and lighting vary. The best shade is the one you love wearing.